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	<title>Jason Whalen</title>
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	<link>http://jasonwhalen.com</link>
	<description>A photographer and aspiring documentarian.</description>
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		<title>#scout: Three street corners on Grant in #SF at night (1 of 3)</title>
		<link>http://jasonwhalen.com/scout/three-street-corners-on-grant-in-sf-at-night/</link>
		<comments>http://jasonwhalen.com/scout/three-street-corners-on-grant-in-sf-at-night/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 03:41:37 +0000</pubDate>
		<dc:creator>jw</dc:creator>
				<category><![CDATA[Scout]]></category>
		<category><![CDATA[Grant Street]]></category>
		<category><![CDATA[jcwhalen]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[scout]]></category>

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		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/jcwhalen/6300609831/" title="#scout: Three street corners on Grant in #SF at night. - by jasonwhalen, on Flickr"><img src="http://farm7.static.flickr.com/6214/6300609831_1ff114b8cf_b.jpg" width="1024" height="765" alt="#scout: Three street corners on Grant in #SF at night. -"></a></p>
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		<title>Studio Show! Primer for a retrospective with Jackson.</title>
		<link>http://jasonwhalen.com/video/studio-show-primer-for-a-retrospective-with-jackson/</link>
		<comments>http://jasonwhalen.com/video/studio-show-primer-for-a-retrospective-with-jackson/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 05:16:52 +0000</pubDate>
		<dc:creator>jw</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://jasonwhalen.com/?p=260</guid>
		<description><![CDATA[Studio Show! is a documentary on the artist Jack McLean (Jackson). A retrospective of work and process with bronze and copper constructions. Jackson&#8217;s studio resides in the village of Johnsburg, Illinois&#8212;a 6.1 square mile northwest suburb of Chicago. This is one of three teasers cut (while in shoot production) for the night of the annual [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/30960173?title=0&amp;byline=0&amp;portrait=0" width="601" height="338" frameborder="0" webkitAllowFullScreen allowFullScreen></iframe><br/>Studio Show! is a documentary on the artist Jack McLean (Jackson). A retrospective of work and process with bronze and copper constructions. Jackson&#8217;s studio resides in the village of <a href="http://en.wikipedia.org/wiki/Johnsburg,_Illinois">Johnsburg, Illinois</a>&#8212;a 6.1 square mile northwest suburb of Chicago. This is one of three teasers cut (while in shoot production) for the night of the annual studio show dinner.</p>
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		<title>Side door into their home. McLean #Bronze Tile (2011 Series). -</title>
		<link>http://jasonwhalen.com/photo/side-door-into-their-home-mclean-bronze-tile-2011-series/</link>
		<comments>http://jasonwhalen.com/photo/side-door-into-their-home-mclean-bronze-tile-2011-series/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 19:32:01 +0000</pubDate>
		<dc:creator>jw</dc:creator>
				<category><![CDATA[Photo]]></category>

		<guid isPermaLink="false">http://jasonwhalen.com/?p=341</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/agencycharlie/6273182542/" title="Photo: Side door into their home. McLean #Bronze Tile (2011 Series). - by agencycharlie, on Flickr"><img src="http://farm7.static.flickr.com/6019/6273182542_3ff0b6340d_o.jpg" width="1296" height="968" alt="Photo: Side door into their home. McLean #Bronze Tile (2011 Series). -"></a></p>
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		<title>#scout: Hugh Leeman. Mural on Laguna at Haight. #SF -</title>
		<link>http://jasonwhalen.com/scout/hugh-leeman-mural-on-laguna-at-haight-sf/</link>
		<comments>http://jasonwhalen.com/scout/hugh-leeman-mural-on-laguna-at-haight-sf/#comments</comments>
		<pubDate>Sat, 08 Oct 2011 03:50:28 +0000</pubDate>
		<dc:creator>jw</dc:creator>
				<category><![CDATA[Scout]]></category>

		<guid isPermaLink="false">http://jasonwhalen.com/?p=286</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/jcwhalen/6224091073/" title="#scout: Hugh Leeman. Mural on Laguna at Haight. #SF - by jasonwhalen, on Flickr"><img src="http://farm7.static.flickr.com/6096/6224091073_cb6156ccfe_b.jpg" width="1024" height="765" alt="#scout: Hugh Leeman. Mural on Laguna at Haight. #SF -"></a></p>
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		<title>#scout: Mini-mart paste up. Inside Out Project on 8th Ave at 13th St #nyc -</title>
		<link>http://jasonwhalen.com/scout/mini-mart-paste-up-inside-out-project-on-8th-ave-at-13th-st-nyc/</link>
		<comments>http://jasonwhalen.com/scout/mini-mart-paste-up-inside-out-project-on-8th-ave-at-13th-st-nyc/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 03:48:06 +0000</pubDate>
		<dc:creator>jw</dc:creator>
				<category><![CDATA[Scout]]></category>

		<guid isPermaLink="false">http://jasonwhalen.com/?p=280</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/jcwhalen/6196517804/" title="#scout: Mini-mart paste up. Inside Out Project on 8th Ave at 13th St #nyc - by jasonwhalen, on Flickr"><img src="http://farm7.static.flickr.com/6165/6196517804_3579469102_b.jpg" width="1024" height="765" alt="#scout: Mini-mart paste up. Inside Out Project on 8th Ave at 13th St #nyc -"></a></p>
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		<title>#scout: Housekeeping, Greenwich Inn. -</title>
		<link>http://jasonwhalen.com/scout/housekeeping-greenwich-inn/</link>
		<comments>http://jasonwhalen.com/scout/housekeeping-greenwich-inn/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 03:49:10 +0000</pubDate>
		<dc:creator>jw</dc:creator>
				<category><![CDATA[Scout]]></category>

		<guid isPermaLink="false">http://jasonwhalen.com/?p=283</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/jcwhalen/6134784718/" title="#scout: Housekeeping, Greenwich Inn. - by jasonwhalen, on Flickr"><img src="http://farm7.static.flickr.com/6067/6134784718_0f53b63984.jpg" width="600" height="449" alt="#scout: Housekeeping, Greenwich Inn. -"></a></p>
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		<item>
		<title>Henry&#8217;s Blend for Neighbors</title>
		<link>http://jasonwhalen.com/video/henrys-blend-for-neighbors/</link>
		<comments>http://jasonwhalen.com/video/henrys-blend-for-neighbors/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 05:27:18 +0000</pubDate>
		<dc:creator>jw</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://jasonwhalen.com/?p=269</guid>
		<description><![CDATA[Henry&#8217;s Blend for the Neighbors project, he is the owner &#038; master roaster of the House of Coffee in San Francisco. &#8211; coffeesf.comMusic by Japandi &#8211; &#8220;Intro to Baby Gang&#8221;]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/27924424?title=0&amp;byline=0&amp;portrait=0" width="600" height="338" frameborder="0"></iframe><br/><br/>Henry&#8217;s Blend for the Neighbors project, he is the owner &#038; master roaster of the House of Coffee in San Francisco. &#8211; <a href="http://www.coffeesf.com">coffeesf.com</a><br/><br/>Music by Japandi &#8211; &#8220;Intro to Baby Gang&#8221;<br/></p>
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		<item>
		<title>Value banners by social engagement</title>
		<link>http://jasonwhalen.com/article/value-banners-by-social-engagement/</link>
		<comments>http://jasonwhalen.com/article/value-banners-by-social-engagement/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 05:20:55 +0000</pubDate>
		<dc:creator>jw</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://jasonwhalen.com/?p=263</guid>
		<description><![CDATA[As more value is placed on user engagement (socially), the content model for banner ads will need to match the new standard of involvement and commentary on the subject. That subject is still an advertisement. So what encourages a person to watch a web video, read a current event, or comment on a new product [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/agencycharlie/6059717493/" title="Scout: Ads for Foot Traffic by agencycharlie, on Flickr"><img src="http://www.agencycharlie.com/news-img/ing_jw1.jpg" target="_blank"></a><br/><br/>As more value is placed on user engagement (socially), the content model for banner ads will need to match the new standard of involvement and commentary on the subject. That subject is still an advertisement. So what encourages a person to watch a web video, read a current event, or comment on a new product review? That content should be relevant and useful to the individual. By holding banner campaigns to the same interaction standard/rate of a social campaign, advertisers will need to rewrite that copy to make it more meaningful to it&#8217;s audience.<br/><br/>This is in response to <a href="http://mashable.com/2011/08/19/google-click-through-rates-fell-in-2010-study/">this</a> post on Mashable business.</p>
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		<title>Video: Two Mornings for Sierra Club</title>
		<link>http://jasonwhalen.com/video/two-mornings-for-sierra-club/</link>
		<comments>http://jasonwhalen.com/video/two-mornings-for-sierra-club/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 22:38:20 +0000</pubDate>
		<dc:creator>jw</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://jasonwhalen.com/?p=237</guid>
		<description><![CDATA[&#8220;Two Mornings&#8221; is a story about a girl living in the city and her ride to work by car and bike. The video highlights the differences in the two modes of transportation.]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/27637982?title=0&amp;byline=0&amp;portrait=0" width="600" height="338" frameborder="0" webkitAllowFullScreen allowFullScreen></iframe><br/><br/>&#8220;Two Mornings&#8221; is a story about a girl living in the city and her ride to work by car and bike. The video highlights the differences in the two modes of transportation.</p>
]]></content:encoded>
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		<title>Video: Airbnb /Safety</title>
		<link>http://jasonwhalen.com/video/airbnb-safety-video/</link>
		<comments>http://jasonwhalen.com/video/airbnb-safety-video/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 23:28:19 +0000</pubDate>
		<dc:creator>jw</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://jasonwhalen.com/?p=243</guid>
		<description><![CDATA[[crosspost]Shot &#038; edited for Airbnb to feature in the “Trust &#038; Safety Center”. This is our edit (@agencycharlie), before graphics were added in the official version on Airbnb. – airbnb.com/safety]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/27472369?title=0&amp;byline=0&amp;portrait=0" width="600" height="338" frameborder="0" webkitAllowFullScreen allowFullScreen></iframe>[<a href="http://www.agencycharlie.com/work/airbnb-safety-video/">crosspost</a>]Shot &#038; edited for Airbnb to feature in the “Trust &#038; Safety Center”. This is our edit (@agencycharlie), before graphics were added in the official version on Airbnb. – <a href="http://www.airbnb.com/ safety">airbnb.com/safety</a></p>
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